Volkswagen‘s new Scout line of all-electric trucks is coming in 2027, when market conditions might be a little more favorable for EVs. Scout is trying to build excitement in the meantime, including with its latest creation: the “Pacific Mist” Scout Traveler Concept, intended to evoke California.

The “Pacific Mist” Concept’s most obvious feature is its color, which Scout says was “hand-developed” by an in-house team. When the sun is shining, the car appears in a light blue reminiscent of the Pacific Ocean; when there is cloud cover, the car appears more silver. Scout says a “multi-layer, three-stage” finish is what was required for the effect.

The wheels, door handles, and roof are black, the latter creating a “floating roof” effect. The interior, meanwhile, is a red leather, intended to represent the “dress slacks and dress shoes,” part of the car, as opposed to the outside’s “cowboy boots and jeans.” The overall effect is a handsome truck with big 35-inch tires that suggests it also wants to get dirty.

Scout’s Traveler SUV and its Terra pickup are planned to be priced starting at under $60,000, though it seems likely that number will shift by the time they actually reach the market. The brand did not give pricing for the “Pacific Mist” Traveler Concept, or even say if it would make it into production, other than to reiterate the $60,000 number. Scout will likely choose whether to make the car based on customer feedback, but one positive trend among full-size all-electric SUVs is that they seem to be bringing back color and life in cars, possibly because the platforms themselves are somewhat experimental, too.

The Scout Traveler will compete trucks like the Rivian R1S, the electric G-Wagen, an upcoming Audi SUV, and a bevy of other current and future competitors. These sorts of do-anything electric SUVs might even be the dominant form of transportation in the U.S. by the 2030s, because the country has shown little resistance to cars getting bigger, more expensive, and more capable, even in East Coast cities where the roads and parking spaces are smaller. In California, by contrast, such a car is almost ideal.

Click here for more photos of the “Pacific Mist” Scout Traveler Concept.