Cadillac‘s Celestiq all-electric SUV is a statement-making car from the American luxury brand, a car that is intended to push the marque into the stratosphere of Rolls-Royce and Bentley. The 2026 model’s price makes that promise more explicit.

The Celestiq was first shown in 2022 in concept form at Monterey Car Week, and production began in 2024 for an EV that started life at $340,000, already a hefty price for a Caddy. Cadillac justified that price by noting that the model is the brand’s first hand-built offering since the 1957 Eldorado Brougham, one of the greatest luxury cars ever made. The Celestiq is also the first car ever built at the GM Tech Center in Warren, Michigan, where the automaker can only make up to two Celestiqs per day, such is the care afforded to each one.

The reaction, so far, has been mostly positive, with reviewers noting that the car is a lot more agile than its proportions would suggest. Two electric motors combine to make 655 horsepower in an all-wheel drive setup that also gets 303 miles of range and can go from zero to 60 mph in 3.7 seconds. Those are impressive numbers for a model that weighs more than three tons.

And while the starting price is getting a big increase for 2026, at a car at this level—including, of course, Rolls-Royces and Bentleys—scoring a deal isn’t the name of the game. The price is intended to say something, and can be its own marketing. That hefty figure is also one of many variables, since virtually every buyer chooses to customize their Celestiq in some way, adding or subtracting from the final cost.

“The bespoke spirit of Celestiq extends to transaction price and will be determined by the client’s level of curation,” Cadillac told GM Authority, which broke the news. “The canvas for 2026 model year starts at low-$400K.”

The 2026 Rolls-Royce Spectre, meanwhile, is expected to start around $398,000, according to Car and Driver, though it’s possible that could change. The British marque is a little less transparent about pricing (publicly, at least) than its ostensible American competitor. The starting price of the 2026 Celestiq does communicate that Cadillac means business, though, in a way that it hasn’t for decades.