The Prada Group Saw Its Sales Increase by 9% in 2025


For Prada, 2025 was one for the books.

The luxe fashion house’s parent company, the Prada Group, saw its sales increase by 9 percent year over year in 2025, totaling a cool $6.63 billion (€5.718 billion) in sales, according to a financial report from the brand released today. That figure marks 20 quarters of growth for the brand overall, as other luxury behemoths such as LVMH and Gucci owner Kering have seen setbacks amid an ongoing luxury slump.

Leading the charge for Prada was Miu Miu—which isn’t exactly a surprise. The label, founded by Miuccia Prada, is often the hottest fashion brand on the market (with the Prada brand itself not being far behind), with its striking creations continuously showing they can capture the attention of shoppers worldwide. As a result, Miu Miu sales were up a whopping 35 percent year-over-year, with Q4 specifically seeing a 20 percent rise compared to 2024. As for Prada, its retail sales declined by 1 percent year-over-year.

The group’s 2025 was also defined by its acquisition of Versace. The sale, which wrapped up on Dec. 2 last year, saw Gianni Versace’s eponymous label join the Prada fold to the tune of nearly $1.4 billion. Now, the two Italian brands are under the same umbrella, making for quite the systemic shift on the luxury playing field. Previously, Versace had been operating at a loss, so no doubt the Prada Group is hoping its newest brand will follow in Miu Miu’s footsteps.

“We are pleased to report another solid set of results in 2025, with healthy growth and sound profitability, achieved in a challenging macroeconomic and industry context,” Patrizio Bertelli, the chairman and executive director of the Prada Group, said in a press statement. “The desirability of our brands remains rooted in creativity, consistency, and authenticity. Our manufacturing platform is a key strength, supporting quality, craftsmanship and the operational agility required by the market. The acquisition of Versace marks a significant step in the strategic evolution of the Group, adding a highly distinctive and complementary brand to our portfolio and contributing to our long-term growth ambitions.”

And we’ll see how those ambitions shake out in 2026 soon enough.





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