Another members’ club just landed in the Big Smoke.

Selfridges officially opened the doors of its new exclusive enclave in London yesterday, just under a year after the British department store netted approval for the spot. Known as 40 Duke, the locale is nestled in the upper floors of its historic flagship—with only those at the tippy top of Selfridges’s loyalty program gaining full access.

The 25,000-square-foot space, brought to life by London-and-Sydney firm Nice Projects, is home to 24 personal-shopper studios, where customers can book private appointments with the Selfridges team for all their fashion needs. 40 Duke goes beyond just shopping, though: It also has the Club Lounge, a restaurant with a 16-seat bar (with luxe caterer Cellar Society at the helm of all things food and drink; the Club Corner, a private dining room with room for 14; the Terrace, a covered outdoor café; and room for exhibitions, making it more akin to a members’ club-retail-hospitality hybrid. You can also head to the Beauty Studios, too, for treatments and other services. The spot even has a private entrance on Duke Street, allowing members to avoid the hustle and bustle of Oxford Street altogether, as well as a custom scent from the folks at British fragrance house Perfumer H.

In terms of design, Simone McEwan and Sacha Leong of Nice Projects chose to adorn the space in marble, cork, and travertine, to infuse a touch of warmth into each and every room. The duo tapped many brands to adorn the new club, including the Future Perfect for pieces in the communal areas (and you’ll be able to commission and acquire pieces from the gallery through 40 Duke); outside, meanwhile, Cassina had adorned the space in its various furnishings, accompanied by audio tech from Bang & Olufsen. And any art bedecking the space is courtesy of Matt Williams, of Camden Arts Centre, who commissioned more than 30 works for the new spot.

“With 40 Duke, it is our ambition to create a first-of-its-kind destination for our customers,” André Maeder, CEO of the Selfridges Group, said in a press statement. “Bringing a new and original perspective to retail, 40 Duke aligns with our legacy of cultivating shopping as recreation, and our vision to offer the aspirational lifestyle of tomorrow. There’s nothing like this in the world.”

As we mentioned, the way into 40 Duke is paved not by an application, but by your status in Selfridges Loyalty program. Consumers who have the VVSP (Very Very Selfridges Person) designation can fully access the club; to snag that title, you’d have to net over 400 “keys,” which are doled out for every 50 pounds you spend at the department store or for dining at its restaurants and attending other events. Seems like it’s time to get planning, then.

Click here to see more of 40 Duke at Selfridges.