Since its inception as the original dune buggy in 1964, Meyers Manx has been an icon of the off-road racing world. And now, for the very first time, its storied name is being applied to products without wheels.

This week, Meyers Manx launched its inaugural apparel collection online, a curated edit of tees, knits, mechanic shirts, and more, featuring the automaker’s name and logo, alongside accessories including baseball caps, scarves, and even a tire-shaped trinket tray. The visuals used in the graphic-heavy assortment vary from prints of archival ads to embroidered patches, but all owe a stylistic debt to the West Coast racing counterculture that gave rise to the brand.

“Meyers Manx was born on the California sand flats of the 1960s, when Bruce Meyers shaped fiberglass under open skies and proved a homemade buggy could outrun factory racers down Baja,” says Phillip Sarofim, Meyers Manx’s chairman of the board, in a statement to Robb Report. “This collection celebrates that era’s easy freedom and the unmistakable California spirit that still drives the brand forward.”

The titular Meyers began the business in 1964 by creating an open-topped buggy dubbed “Old Red,” which became the inspiration for car kits that could be built on the chassis of the Volkswagen Beetle. What may have otherwise been a niche hobbyist interest gained international attention in 1967, when Meyers entered Old Red into the Baja 1000, an infamous 950-mile off-road race down the Baja California Peninsula, and beat its previous record-holder by more than five hours. The vehicle would soon receive an even bigger boost when Steve McQueen took Faye Dunaway on a joy ride in his own custom-modified Manx in 1968’s The Thomas Crown Affair.

This rich history is recalled by many of the pieces in the apparel collection, from a black mechanic’s jacket affixed with a “Manx Desert Racing Team” patch on its chest and the brand’s logo—a feral cat raising a sword with its front paw—on the back, to a rugby shirt whose embroidered patches include both the California state flag, in honor of the car’s origins, and the Swiss flag, in reference to the vehicle’s racing performance on ice.

The collection is hosted on the same website that also vends the company’s vehicles, so with a little distraction, you may find yourself scanning its inventory for a 1967 Meyers Manx Classic Half Dome priced at $74,995, or reserving a brand-new Meyers Manx 2.0 EV. Cars or clothing, whatever you come away with will be a testament that the stripped-down buggy that first caught Americans’ attention over half a century ago has not lost its luster since.

“It’s an ode to the very first car that started it all 60 years ago—when Meyers Manx ruled the desert racing scene and injected pure joy into the motoring world,” Sarofim says.