The launch of the Council of Fashion Designers of America and Fabletics’ global campaign for Fashion Targets Breast Cancer, Kate Hudson made an appearance at the Fabletics store in the Del Amo Fashion Center mall in Torrance, Calif., on Tuesday night to unveil the baby pink and bright blue capsule collection benefiting the FTBC initiative.
“To do this for breast cancer awareness is something important to me and the company,” said Fabletics cofounder Hudson, who is back for her second year as FTBC’s ambassador.
“People are going to buy what they are going to buy, but I think that women and people are more likely to want to invest in something that is meaningful,” she said, adding, “Especially for us, our company is about health, but it really is about community and support and doing the best that you can and for something that affects so many women as breast cancer, it makes absolute sense why we would partner.”
Of the déjà vu, Hudson said, “A lot has happened in the last year. I think that’s why it has gone by not only incredibly fast but also feels like the longest year of all time with all that’s happened – with life, politically, the things that really matter. It’s just a lot.”
To combat the stress, Hudson said it’s important to keep a healthy mind and body. “They both need to exist with each other. It starts with a singular motivation to think positive and live with optimism. It’s nice for that to be what my brand and company is all about,” she said.
In terms of Fabletics’ fashion meets fitness M.O., Hudson said, “That’s something we want to keep expanding on and taking risks on, and it’s a blast because this is the kind of stuff that girls wear all day, every day. We are able to really try new things more often because we are a monthly company, so we can try things and see how girls respond to them, which is really fun for a fashion company because you can play a little more.”