Ford unveiled the all-electric F-150 Lightning in 2021 and began production less than a year later with great fanfare—the model was a do-anything truck for both today and the future. Now, the F-150 Lightning might be part of the past instead.

Ford is considering canceling the truck, according to The Wall Street Journal, citing anonymous sources. A spokesperson for the car maker declined to comment on future product plans, as auto brands do as a matter of routine, though Ford noted that the F-150 Lightning remains the best-selling all-electric truck in America.

“Right now, we’re focused on producing F-150 ICE and Hybrid as we recover from the fire,” Ian Thibodeau, a spokesman for Ford, told Bloomberg in an email, referring to a fire at a New York factory that makes parts for Ford trucks. “We have good inventories of the F-150 Lightning and will bring Rouge Electric Vehicle Center back up at the right time, but don’t have an exact date at this time.”

The F-150 Lightning is a thoughtfully designed vehicle that those who get behind the wheel of it tend to love. Ford touts the fuel savings, in addition to features like outlets for power tools and camping equipment. Plus, the model is capable of hands-free highway driving with Ford’s BlueCruise.

The F-150 Lightning is also the best such truck on the market, more practical and better-looking than the Tesla Cybertruck, less expensive than the GMC Hummer EV Pickup and Rivian R1T, and a more complete package than the Chevy Silverado EV.

Still, like all pickup truck EVs, range is severely limited when towing, since trailers increase aerodynamic drag, and, for a lot of pickup truck buyers, that alone makes it a nonstarter. F-150 Lightning sales have also never been proportionate to the hype Ford gave the truck, with the brand selling 33,510 in 2024, just a fraction of the 834,641 F-Series trucks Ford sold in total.

With the federal tax credit for retail EV sales gone, Ford may have simply concluded that the F-150 Lightning is no longer viable, or worth the effort, though it also wouldn’t be a surprise if the brand cancels the truck and then brings it back in a few years’ time, when EVs might be more fashionable again. The technology isn’t going anywhere and will only get better.