You’ll need some very deep pockets to snag seats to college ’s grand finale.

The average ticket price for the 2026 College Football Playoff National Championship, where the University of Miami will face off against Indiana University on January 19, has soared to $4,000. That is almost double what spectators would have coughed up for entry into last year’s matchup, according to ticket-sales analyst Victory Resale. Resale prices are in an entirely different stratosphere, with tickets reaching a whopping $30,000 on the secondary market, Bloomberg reported.

The sky-high demand is largely due to the game’s location, which is at the University of Miami’s very own Hard Rock Stadium. That is sending alumni in droves to the box office. UM is also an underdog in the face-off, as it is the lowest-ranked team to ever partake in a national championship game. For Indiana’s part, their Heisman-winning quarterback, Fernando Mendoza, grew up in the 305, so his grand return to the city is also causing a stir among locals.

All that intrigue has prompted soaring parking pass prices, too. A prime spot in the Hard Rock Stadium lot was set at a hefty $9,000, according to Bloomberg. And if you wanted to snag a midfield suite with 18 seats, be prepared to fork out $1.2 million, the going rate for a suite on playoffpremium.com this week. Tickets in the nosebleeds, meanwhile, are being sold for around $3,000.

It’s a record-setting year for tickets to the College Football Playoff National Championship, one that almost rivals figures for the Big Game. The average ticket price for Super Bowl LVIII, where the Kansas City Chiefs beat the San Francisco 49ers two years ago, hovered around $9,800. Last year, the most expensive Super Bowl tickets were selling for more than $56,000, with the lowest prices for the Chiefs-Eagles matchup set at an average of $7,500. Neither Kansas City nor Philly is in contention for this year’s Super Bowl, though, leaving a wide-open window for another team to take the crown—and perhaps cause another tizzy around tickets, too.