This private members’ club is giving you access to your own fleet.
Stepping outside the fractional-ownership model for superyachts, the new Armada Club is instead giving its patrons access to a slew of luxury vessels across the globe. That means guests will be able to hop aboard superyachts from Monaco to Palm Beach to Dubai and host private events onboard without the responsibility of actually owning a vessel themselves.
The Armada Club is aiming for those shindigs to include dinners, business lunches, meetings, and more when they’re docked in port or at anchor on the seas. With this model, the focus is on short-term use of the vessels on hand, instead of a longer, week-long jaunt; this format also gives crew the chance to train new crew and perfect their service without the pressure of a normal charter time frame, according to the brand Privacy, too, is top of mind: The club is hoping well-to-do individuals will be able to truly relax and unwind onboard these secluded vessels, instead of dining at a restaurant or another public place, for example.
The company also has wellness on the mind, allowing its members to enjoy any of the amenities onboard the vessel of their choosing, from spas to gyms.
“I see the wellness side becoming equally as popular as dining, because some of the best gyms, spas and facilities in the world are onboard; Cryotherapy chambers, workout studios and hyperbaric oxygen therapy,” Claire Hagen, cofounder of the club, said in a press statement. “These aren’t hotel add-ons. They’re built into the fabric of the yacht.”
And the Armada Club may be joining the fray at just the right time. More private members’ clubs have opened in the past four years than in the past 40 years, the company says. And the number of charter yachts stretching longer than 78 feet (or 24 meters) around the globe currently sits at 3,829, marking an increase of 7.4 percent from the year prior. That means there are more vessels to choose from for your next adventure. As for if the private members’ club success can make their way into the superyacht field, we’ll just have to wait and see.
If you want to try out the new company for yourself, membership applications and yacht enquiries are now open on the Armada Club’s website.
Authors
-

Nicole Hoey
Digital Editor
Nicole Hoey is Robb Report’s digital editor. While studying at Boston University, she read, wrote and read some more as an English and journalism major. A class taught by a Boston Globe copy editor…


