Rimac Automobili, known for making the fastest electric car on the planet, bought a stake in Bugatti in 2021 as part of a joint venture with Porsche. Now, the hypercar manufacturer wants to own every last part of Bugatti, known for making some of the fastest gas-powered vehicles on Earth.
Rimac currently owns 55 percent of the storied French marque, with Porsche owning the remaining 45 percent. That ostensibly gives Mate Rimac, the founder of Rimac, control over Bugatti, but, in practice, it sounds like it hasn’t been so simple. Mate said recently that he’d like to make things even simpler, with Rimac Automobili recently offering to buy out Porsche’s stake at a price that means Bugatti is worth somewhere in the neighborhood of $1.1 billion total.
“I just want to be able to make long-term decisions, to make long-term investments, and to do things in a different way, without having to explain to 50 people,” he told Bloomberg.
Mate Rimac
Mate has apparently lined up investors to pay for the takeover, in addition to private equity. A complete takeover of Bugatti would represent a capstone for the stunning rise of the 37 year old, who founded Rimac Automobili in his garage when he was 21, in 2009. Rimac Automobili now makes the Nevera all-electric hypercar, versions of which produce over 2,000 horsepower from four electric motors. The marque also has a lucrative business selling consulting and building parts for other automakers.
Mate has set about building his business with the cool confidence of someone who knows what they’re capable of, in a landscape that has no shortage of founders and executives who talk just as big but sometimes fall short, from Elon Musk with Tesla to brands like Czinger.
In that context, sparring with the Porsche-Piëch family, who are automotive manufacturing royalty, may not seem so daunting since everyone’s just another competitor. Or it’s merely an exhausting exercise that Mate, who still seems in a hurry, is tired of. It’s reported that the parties are said to be in talks on a buy-out that may happen this year.
“When you negotiate with a corporate, there’s so many factors,” Mate told Bloomberg. “It’s families, it’s multiple families. It’s an emotional topic.”
Authors
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Erik Shilling
Erik Shilling is digital auto editor at Robb Report. Before joining the magazine, he was an editor at Jalopnik, Atlas Obscura, and the New York Post, and a staff writer at several newspapers before…